— Luis Fernando Esteban Bernáldez, Honorary Consul of Spain for Washington and Oregon
J. Eduardo Campos, EMPA
Expert in Innovation and Leadership | Executive Coach | Author
J. Eduardo Campos, EMPA, is an accomplished global leader with more than 25 years of experience driving innovation, leadership development, and digital transformation within organizations such as Microsoft, PwC, and Embraer.
He is the founding partner and president of Embedded-Knowledge, Inc., where he advises global organizations by applying systemic design principles to address complex strategic problems.
He is the co-author of From Problem Solving to Solution Design: Turning Ideas into Actions (ForbesBooks, 2018), which outlines a practical methodology for transforming ideas into sustainable solutions. In addition, he teaches at universities across the United States, Latin America, and Australia, where he is dedicated to inspiring and preparing the next generation of leaders.

Erica W. Campos, EMPA
Author | Speaker | Solution Designer | Advisor
Erica Wurzba Campos is a strategic leader with over 25 years of international experience in compliance, risk management, and organizational transformation. She has held leadership roles in global corporations across the consulting (PwC), financial services (ABN Amro Banco Real), and technology (Microsoft) sectors, driving major initiatives in regulatory compliance and talent development.
Known for building high-performing teams in complex, multicultural environments, Erica blends operational excellence with emotional intelligence and a strong sense of purpose. She champions authentic leadership as a catalyst for sustainable transformation and fosters cultures rooted in trust, transparency, and engagement.
As Vice President and Partner at Embedded-Knowledge, Inc., Erica helps clients tackle strategic challenges and build resilient, values-driven relationships.
In a bold move she and her husband call “The Big Leap,” they now live in Spain, expanding their mission to spark innovation and connect people, processes, and possibilities across borders.
Former Advisory Board members of the University of Washington’s Evans School of Public Policy and Governance—where they earned Executive Master’s degrees—Erica and Eduardo continue to contribute to global initiatives that drive impact across public and private sectors.

Embedded-Knowledge, Inc.
E-K will help you get to the root of your business or organizational problem and design a solution that truly works.